This set of free logo design samples for roofing companies and other roof related services or products is an update of several designs that didn’t get picked up. To this day, i still think that they are significantly better than the one which was eventually chosen. Yet, that’s a choice the client will have to live with until their next rebranding. In the meantime, i thought someone might actually make good use of these ideas. They’re mainly targeted at professionals specializing in modern residential roofing. Still, given the nature of the business and the inherent visual conditioning, you might use them for any related business, as they’re easily recognizable concepts.
Just like with most of my previous work, I’ve kept them free from any unnecessary visual effects, relying solely on sharp shapes and bold colors, meant to ensure clarity. If you want to made them more “Web 2.0 friendly” or “make them pop” you can easily apply such effects without having to worry about degrading them when used for print.
As far as suggested typography goes, depending on your main target, you could choose between a mainstream serif or sans serif typeface, as novelty and odd looking faces won’t work well in this case. To some extents you might even go down the slab serif route as a mix between these two, often suggesting a more solid, grounded or mechanical look but also reminiscing about the Industrial Revolution. Based on your primary product line-up you should pay attention specifically to certain elements (legs, crossbars etc) in letters such as R or T. You might want to avoid tapered strokes and instead go for a geometric design if you’re specializing in futuristic or modern designs with plenty of sharp, minimalist shapes. Just the same way you could go for a transitional serif face to suggest the roundness or ceramic tiles.
Some examples of typefaces i’d try are:
- sans serif – Modus Extra Bold, DIN 1451 Mittelschrift, Futura Bold and why not Helvetica Neue 65 Medium;
- serif or slab serif – ITC Mendoza Roman Bold, Glypha 65 Bold, Koloss Regular;
- free faces – League Gothic, Titillium Text 800, Mido;
If you’re interested in using any of these ideas, please also check the licensing page on this blog. You’re allowed to use then as your own identity but it’s forbidden to register them as trademarks by either you or your clients. While, you shouldn’t redistribute them (either as part of derivative works or in whole) or link directly to the file, you can link to this post instead.
To download the archive click here.