Category Archives: photography

There’s something almost mythical about those white guns you see spread all over the sidelines at the Olympics or at any other sports or news event. While it started as a technological choice, it has also helped them from a marketing perspective. Much like Apple, Canon understood the power of great and distinctive design and successfully implemented it in their products. Anything from the white L lenses, with the red line around the barrel to the great ergonomics and simplicity makes them an easy [...]