In just a few short years, both mobile and online video have changed the way in which both information and entertainment are consumed.
While still prohibitive to a certain extent, mobile apps are no longer only reserved for large corporations. Unlike web and print, mobile development is still shaped by the limited resources available. The upside to this is that the message is much clearer.
As for kinetic typography, there’s certainly a reason why it has become so popular. Unlike traditional video production, it’s faster, more affordable and can communicate in a compelling manner.